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About the Book
It was February 2001 and Zensar Technologies was at crossroads. The shareholders of the company were still waiting for a maiden dividend, and profit margins were sliding. A new leadership team took charge and turned it around into one of the most successful Indian IT companies.
In this interesting and insightful account, Ganesh Natarajan and Prameela Kalive reveal the story behind Zensar s success-a story that has seen revenues multiply, share prices jump manifold, and customer satisfaction become an industry benchmark. This is one company that customers respect, employees love, and the community adores.
About the Author
Ganesh Natarajan has been CEO of Zensar since 2001. Prior to taking over the reins at Zensar, Ganesh was CEO of Aptech where he scripted its growth to global leadership. Ganesh is Chairman of NASSCOM Foundation and President of the HBS Club of India. He lectures at business schools worldwide and writes columns and books on management, digital transformation and leadership.
Prameela Kalive is Executive Vice President and Head of Zensar s largest Delivery Center in Pune. She has been with Zensar since 2000 and before that she was a Missile Scientist with the DRDO. She is a member of CII s National Committee on IT and ITeS and also active in Industry Forums on Digital, HR and Balanced Leadership.
Foreword by Kiran Karnik
A Look at the Indian IT Industry
Zensar-Building Credibility and Stature
Building a Credible Full-Services Organization
Inorganic Growth at Zensar-The Acquisition Journey
Profit Maximization-New Levers and Ideas
Motivating people-The Secret Sauce
The Story of Smiles-Corporate Social Responsibility at Zensar
Vision for a Digital World
Toward a Billion Dollar Zensar
The Last Word by Harsh Goenka