About The Book
In 1962, fresh out of business school, Phil Knight borrowed $50 fromhis father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from theboot of his Plymouth, Knight grossed $8000 in his first year. Today,Nike s annual sales top $30 billion. In an age of start-ups, Nike is thene plus ultra of all start-ups, and the swoosh has become arevolutionary, globe-spanning icon, one of the most ubiquitous andrecognisable symbols in the world today.But Knight, the man behind the swoosh, has always remained amystery. Now, for the first time, he tells his story. Candid, humble,wry and gutsy, he begins with his crossroads moment when at 24 hedecided to start his own business. He details the many risks anddaunting setbacks that stood between him and his dream - along withhis early triumphs. Above all, he recalls how his first band of partnersand employees soon became a tight-knit band of brothers. Together,harnessing the transcendent power of a shared mission, and a deepbelief in the spirit of sport, they built a brand that changedeverything.A memoir rich with insight, humour and hard-won wisdom, this bookis also studded with lessons - about building something from scratch,overcoming adversity, and ultimately leaving your mark on theworld.
About The Author
One of the world s most influential business executives, Phil Knightis the founder of Nike, Inc. He served as CEO of the company from1964 to 2004, as board chairman through 2016, and he is currentlyChairman Emertius. He lives in Oregon with his wife, Penny.