About The Book
This is no ordinary investment book. It goes beyond the basic investment framework as it dives deeper into how our mind works and how we can calm our mind when distractions surface, in order to arrive at the right investment ideas. It draws reference to various scriptures, especially \"Yoga Sutra\", written thousands of years ago by Maharishi Patanjali - the founder and ultimate guru of Ashtanga Yoga. In addition to providing a simple overview of the complex investment ecosystem, primarily equity, the book dives deep into the workings of the human mind and explains how it can be enriched with the insights of the Patanjali Yoga Sutra.
This book explains 22 traits which affect the behaviour of an individual. To be successful at anything including investing, one must strengthen the traits that are positive and minimized the traits that are negative. It also highlights how veteran investors have knowingly or unknowingly used the winning strategies shared in these old scriptures to create phenomenal wealth. This book has been written as a guide for the modern day investor on how they can make their money work for them by investing it wisely using the ancient wisdom of Yoga Sutra. Anybody who can stay true to the principles outlined in this book and internalize it will surely accelerate the growth of their investments.
In essence, it can transform one into \"The Yogic Investor\".
About The Author
Arun Thukral is the MD & CEO of Axis Securities Limited, a subsidiary of Axis Bank, engaged in the distribution of a wide range of financial solutions and broking services to retail customers. He is a certified financial planner and currently, also the Director of the Financial Planning Standards Board of India (FPSB). He is a veteran banker and has more than 25 years of experience in the financial services industry. Arun started his career with UTI and thereafter, has been associated with Axis Bank since its inception. His major stint has been with the Department of Treasury. He has worked in Corporate Banking, Retail Banking as well as in the Wealth Banking domain.
Arun believes that to be successful in the market, Investor psychology plays a very important role. He strives to emphasize on that, with the help of yoga as he has a keen interest in Yoga philosophy. He is a certified Yoga practitioner from The Yoga Institute, Santa Cruz . He uses different Yogic concepts to explain the investor psychology for effective implementation. He firmly believes the next decade belongs to the Indian retail investors. The Indian consumption story shall drive the retail investors towards sustained wealth creation. With India remaining the fastest growing economy in the world, the benefit of this growth is set to accrue to the equity holders more than anyone else. Thus, wealth creation shall be unparalleled in this asset class. He consistently advises his customers to target equity as an investment focus, so as to grow their wealth over the long term and reap the benefits of a growing nation. He contributes actively and regularly to leading business channels & newspapers on varied subjects including investments and is also a regular visiting faculty at leading B-Schools.