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Buy/Renew Insurance Policy Online at ACKO General Insurance Company

Converts on: Call verified

Conversion Flow:
1. User fills car details on landing page
2. User confirms OTP received by sms.
3. Lead is counted and credited.

Tracking Information:
Frequency - Realtime
Cookie Duration - 30 days
Web - Available
Mobile Web - Available

Promotion Methods:
Text Link - Allowed
Banner - Not Allowed
Email (Text) - Allowed
Custom Email (Text) - Allowed Post Approval
Email (HTML) - Allowed
Custom Email (HTML) - Allowed Post Approval
POP Traffic - Not Allowed
Native Ads - Not Allowed
Social Media - Not Allowed
Facebook Ads - Not Allowed
SEM - Brand Keyword(s) - Not Allowed
SEM - Generic Keyword(s) - Not Allowed
SEM - Brand + Generic Keyword(s) - Not Allowed

Payout: Following is the detailed payout slab:
Slab Conditions Assumed CPL
Lead/sale Conversion rate < 1.5% 45.5
Volume: Open
Lead/sale Conversion rate >=1.5% and <2% 52.5
Volume: Open
Lead/sale Conversion rate >=2% 52.5
Volume: <1500 leads
Lead/sale Conversion rate >=2.1% and <3% 56
Volume: >=1500 leads
Lead/sale Conversion rate >=3.1% and <5% 63
Volume: >=1500 leads
Lead/sale Conversion rate >=5.1% and <7% 70
Volume: >=1500 leads
Lead/sale Conversion rate >=7.1% 91
Volume: >=3000 leads


Special Instructions:
1. Targeting: Age: 27-55, Gender: Male/Female Car Owners
2. City Targeting: Delhi NCR, Mumbai, Bangalore, Hyderabad, Pune, Chennai, Kolkata & Ahmedabad
3. Conversion rate should be between 2-2.5% otherwise the billing would be on pro-rata basis.
4. All leads will be Call Verified.
5. Conversion rate is calculated on the basis of sales occurred in a particular month (irrespective of lead created date) divided by total leads created in that particular month.

Return Criteria:
Short Hang-UP, Ringing more than 7 attempts, Switched off, Out of coverage more than 7 attempts, Wrong Number, Wrong person, Duplicate Leads, Incorrect request & Did not sign up are all non payable leads.
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