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Allowed/Disallowed Media:

Bidding on branded/trademarked terms - Forbidden
Bidding on derivatives of branded/trademarked terms - Forbidden
Bidding on broad-match based on branded/trademarked terms - Forbidden
Bidding on competitors based on branded/trademarked terms - Forbidden
Direct linking - Forbidden
Use of brand name in Display URL - Forbidden
Use of brand name in Title & Ad Copy - Forbidden
Coupons - Allowed 
Gift Card - Forbidden